Study on Latin American Outbound Travel
Recommendations
Taking into consideration the analyzed aspects of the outbound market of tourists from Argentina to the ETC member countries, it is considered that:
Argentina faces serious problems in its economy which, besides causing impacts in all socio-economic aspects, are also reflected in tourism, in both the inbound and outbound flows;
The Argentinean economy has suffered temporary financial adjustments due to the demands of international financial organizations (IMF) or to compensate the internal balance of payments. Argentina can be described as a market with unpredictable short term economic reactions, causing changes which are reflected intensively in the outbound tourist flow;
The expectation of a positive economic recovery in the long term, has led to a tendency for tourist flows to increase, both inbound as well as outbound;
The price factor constitutes the main obstacle to the increase of tourist trips to the European continent;
The strong competition with the Caribbean countries and the USA is a point to be overcome in the activities aimed at increasing the flows of Argentineans. The Caribbean and the USA are also represented to a greater extent on the Argentinean market.
According to assessments by the interviewed Argentinean travel trade members, an increase of about 10% for trips to Europe could be expected under favorable economic conditions; however, the air fare (through which demand could be activated on a short-term basis) is at any rate decisive;
Regarding market strategies to increase Argentinean tourist flows to the ETC member countries, it is recommended to concentrate on the following factors:
The main motivation for trips to Europe is sightseeing-culture-history;
The prospects of pure sun + beach destinations must be characterized as limited for Europe on the whole;
In increase in the commercial relationships between the countries' representatives and the Argentinean operators in the delivery of information, promotional material and in the sales efforts (workshops, familiarisation tours, seminars, trade fairs, regional festivals, etc.);
A competitive policy in the price of airline tickets, through bilateral agreements on the development of charter flights, in adequate forms of installments and in the negotiation of promotional tariffs;
The creation of packages especially for the Argentinean market and not the adoption of packages originally conceived for the European market;
3-star (intermediary) offerings should be promoted to a greater extent than de-luxe offers;
Since round trips through several European countries will be the primary offer for the Brazilian as well as the Argentinean market in future, joint campaigns by the ETC countries would be the obvious choice, both as regards the combination of the packages and of promotional activities;
As regards the market prospects, of the two investigated countries Brazil ultimately seems to be more promising than Argentina.
Argentina faces serious problems in its economy which, besides causing impacts in all socio-economic aspects, are also reflected in tourism, in both the inbound and outbound flows;
The Argentinean economy has suffered temporary financial adjustments due to the demands of international financial organizations (IMF) or to compensate the internal balance of payments. Argentina can be described as a market with unpredictable short term economic reactions, causing changes which are reflected intensively in the outbound tourist flow;
The expectation of a positive economic recovery in the long term, has led to a tendency for tourist flows to increase, both inbound as well as outbound;
The price factor constitutes the main obstacle to the increase of tourist trips to the European continent;
The strong competition with the Caribbean countries and the USA is a point to be overcome in the activities aimed at increasing the flows of Argentineans. The Caribbean and the USA are also represented to a greater extent on the Argentinean market.
According to assessments by the interviewed Argentinean travel trade members, an increase of about 10% for trips to Europe could be expected under favorable economic conditions; however, the air fare (through which demand could be activated on a short-term basis) is at any rate decisive;
Regarding market strategies to increase Argentinean tourist flows to the ETC member countries, it is recommended to concentrate on the following factors:
The main motivation for trips to Europe is sightseeing-culture-history;
The prospects of pure sun + beach destinations must be characterized as limited for Europe on the whole;
In increase in the commercial relationships between the countries' representatives and the Argentinean operators in the delivery of information, promotional material and in the sales efforts (workshops, familiarisation tours, seminars, trade fairs, regional festivals, etc.);
A competitive policy in the price of airline tickets, through bilateral agreements on the development of charter flights, in adequate forms of installments and in the negotiation of promotional tariffs;
The creation of packages especially for the Argentinean market and not the adoption of packages originally conceived for the European market;
3-star (intermediary) offerings should be promoted to a greater extent than de-luxe offers;
Since round trips through several European countries will be the primary offer for the Brazilian as well as the Argentinean market in future, joint campaigns by the ETC countries would be the obvious choice, both as regards the combination of the packages and of promotional activities;
As regards the market prospects, of the two investigated countries Brazil ultimately seems to be more promising than Argentina.