Study on Latin American Outbound Travel
Packages offered in the catalogues of tour operators
Regarding the packages offered in the operators catalogues, three countries stood out: Spain, Italy and France. Differently from Brazil, the tour packages offered in Argentina seem more homogeneous, including less cities and focusing more on the capitals and consecrated cities.
In general, the cities that stand out most are the Spanish in the first place, followed by Italian and French. Paris is the most advertised city.
In Argentina, most of the packages to Europe have as their main theme history and culture (sightseeing). There is a low incidence of packages featuring sun and beach holidays, as European beaches end up experiencing very strong competition with the Brazilian and Caribbean ones.
The most frequently offered lodgings in the catalogues are the Deluxe Class hotels, followed by Intermediary and Economy hotels. According to the information given by the trade survey, the most requested lodgings are the intermediary (3-star) hotels.
The main image of Europe presented in the catalogues refers mainly to its cultural aspects, with emphasis on urban architecture, castles and monasteries, and folklore events.
In general, the cities that stand out most are the Spanish in the first place, followed by Italian and French. Paris is the most advertised city.
In Argentina, most of the packages to Europe have as their main theme history and culture (sightseeing). There is a low incidence of packages featuring sun and beach holidays, as European beaches end up experiencing very strong competition with the Brazilian and Caribbean ones.
The most frequently offered lodgings in the catalogues are the Deluxe Class hotels, followed by Intermediary and Economy hotels. According to the information given by the trade survey, the most requested lodgings are the intermediary (3-star) hotels.
The main image of Europe presented in the catalogues refers mainly to its cultural aspects, with emphasis on urban architecture, castles and monasteries, and folklore events.