Study on Latin American Outbound Travel
INTRODUCTION
In January 2000 the European Travel Commission (ETC) commissioned IPK International and its partner in Brazil, Ruschmann Consultants, to conduct a study of the Brazilian and Argentinean outbound travel market.
The objective of this study is to provide the National Tourist Offices united in the ETC with basic information based on reliable data for their future marketing work in Brazil and Argentina.
The study of the Latin American tourist outbound market for the countries participating in the European Travel Commission (ETC), with an emphasis on the data related to the flows from Brazil and Argentina, aims to:
Determine quantitative and qualitative data about the outbound tourism of these countries for the purpose of providing ETC and its members with more detailed information about these markets;
Provide subsidies for future marketing actions in these markets by ETC members’ National Tourism Organizations (NTOs).
In order to accomplish the objectives proposed, the study applies qualified data collection and analysis methods in Brazil and Argentina gathering information related to the:
Number of tourists that travel:
to countries in Europe (ETC members), and to the USA
Characteristics of tourists who have traveled to Europe:
Bio - social - economic profile
Travel characteristics of those tourists
Satisfaction levels of those tourists with their trips
Data from tour operators, travel agents and airlines about tourists and the kinds of trips currently taken (status quo), and their future potential:
Most relevant aspects of clients and tour flow trends
Difficulties encountered in organizing European trips.
To fulfill all of the ETC's information needs, the study was conducted according the following work steps:
Desk research on available data concerning outbound travel from Brazil and Argentina to Europe and North America
Field Research in the form of expert interviews with representatives of the travel industry (tour operators, travel agencies and airlines) in Argentina and Brazil.
The objective of this study is to provide the National Tourist Offices united in the ETC with basic information based on reliable data for their future marketing work in Brazil and Argentina.
The study of the Latin American tourist outbound market for the countries participating in the European Travel Commission (ETC), with an emphasis on the data related to the flows from Brazil and Argentina, aims to:
Determine quantitative and qualitative data about the outbound tourism of these countries for the purpose of providing ETC and its members with more detailed information about these markets;
Provide subsidies for future marketing actions in these markets by ETC members’ National Tourism Organizations (NTOs).
In order to accomplish the objectives proposed, the study applies qualified data collection and analysis methods in Brazil and Argentina gathering information related to the:
Number of tourists that travel:
to countries in Europe (ETC members), and to the USA
Characteristics of tourists who have traveled to Europe:
Bio - social - economic profile
Travel characteristics of those tourists
Satisfaction levels of those tourists with their trips
Data from tour operators, travel agents and airlines about tourists and the kinds of trips currently taken (status quo), and their future potential:
Most relevant aspects of clients and tour flow trends
Difficulties encountered in organizing European trips.
To fulfill all of the ETC's information needs, the study was conducted according the following work steps:
Desk research on available data concerning outbound travel from Brazil and Argentina to Europe and North America
Field Research in the form of expert interviews with representatives of the travel industry (tour operators, travel agencies and airlines) in Argentina and Brazil.